Want Customers To Spend More? Let the Sunshine In.

Tim TraxlerCommercial Window Film, Glare Control, Insulating Window Film, Sun Control

There is a proven correlation between natural lighting and improved retail sales and customer experience – just look at the number of outdoor malls, outlets, and shopping centers that have replaced the old indoor experience. Studies consistently show that the presence of natural light in stores leads to higher consumer satisfaction, longer dwell times, and increased purchasing, and commercial window film and tinting can help amplify those benefits

The Psychology Behind Spending And Natural Lighting

The likely reasons behind this phenomenon have to do with the psychological and physiological impacts of natural lighting. When shoppers are exposed to abundant natural light, they experience uplifted moods and energy levels, causing them to engage more with products and spend more time in the retail environment. 

The Big Benefits Of Adding Safe Natural Lighting To Your Retail Space

Retailers who incorporate natural lighting into their store designs reap higher sales volumes and more satisfied customers. However, while natural lighting is beneficial, it also comes with potential drawbacks like UV ray damage, glare, and heat gain. This is where having a quality window film comes in. Commercial window film will keep the natural lighting streaming in to maximize the positives while mitigating the negatives. Getting some advice from one of our experienced pros to choose the right window films can optimize the retail environment for both employee and customer comfort.

Natural Lighting Enhances Consumer Behavior

Studies have shown that the presence of natural lighting in retail environments leads to higher levels of consumer satisfaction and increased dwell time in stores. Customers report feeling happier, more relaxed, and energized when shopping in stores filled with natural light compared to artificial lighting. 

One study found that consumers shopping in a naturally lit grocery store expressed more satisfaction and spent more time browsing products compared to those shopping in the artificially lit version of the same store. On average, customers spent 15% more time in the naturally lit store. Researchers concluded that the pleasant atmosphere created by daylighting encouraged shoppers to linger longer.

Other observational studies in retail chains have noted that certain product displays placed near windows consistently receive more attention from customers and generate more sales compared to identical displays placed in aisles. This suggests shoppers are inherently drawn to areas of abundant natural light and are more engaged with products displayed there.

The clear takeaway is that natural lighting enhances the retail experience for consumers, keeping them happier and more engaged. This leads to longer shopping trips, increased interaction with merchandise, and ultimately higher sales. Retailers would do well to maximize natural lighting in their stores.

Natural Lighting And Commercial Window Film Make Retail Products More Appealing

Natural lighting brings out the true colors and details of products in retail settings, making them appear more attractive to customers. When merchandise is displayed in abundant natural light filtered through quality commercial window film, the enhanced visuals allow shoppers to inspect products more closely and appreciate finer details that may influence buying decisions.

Research indicates that the way products are perceived visually can significantly impact consumer behavior. We’ve helped many customers use window film to create consistent lighting that improves color rendering and reveals finer distinctions in texture, finishes, and craftsmanship. This helps create a positive impression on potential buyers. When products look their best, customers feel more compelled to interact with them and are more inclined to purchase.

The subtle visual cues provided by natural light versus artificial light can be the difference between a product appearing dull and unappealing versus vibrant and enticing. Retailers purposefully leverage natural light to highlight the most appealing aspects of their products. Displaying merchandise near windows or skylights allows the nuances in color, design, and quality to stand out, grabbing the customer’s attention.

This enhanced product visibility provided by natural lighting helps consumers better evaluate quality and visual appeal before deciding what to purchase. When products make a strong visual impression, customers feel satisfied with their ability to inspect them prior to buying. By influencing the customer’s perception in this way, natural lighting helps convert interest into actual sales.

Window Film Protects Retail Customers From The UV Rays In Natural Light

Window films can block up to 99% of harmful UV rays, protecting merchandise from fading and degradation over time. You’ll get more customers into the store by displaying your best stuff, and commercial window films allow you to preserve the bright, vibrant colors of products in or near windows. 

UV rays from natural light can cause merchandise to fade, discolor or degrade over time. Clothing, furniture, artwork, and other products that contain dyes, pigments or organic materials are especially susceptible. Prolonged UV exposure breaks down the chemical bonds in these materials, visibly altering colors and textures. This can make items look old, outdated, and negatively impact a customer’s perception of quality.

Window films form a protective barrier that blocks UV radiation from entering retail spaces. By filtering out the wavelengths of light responsible for fading and damage, window films preserve the integrity of merchandise on display. Products can maintain their original vibrancy and appearance for longer periods of time. Shoppers can see merchandise as you intended, with accurate colors and textures.

If you operate clothing stores, furniture showrooms, or art galleries, your products are especially susceptible to premature fading and deterioration. We can help you find the best window film that is both economical and a smart investment to extend the lifespan of your merchandise. By combining sunlight with UV protection, retailers can strike the right balance for merchandise preservation and visual appeal.

Window Films Reduce Glare To Make Retail Spaces More Inviting

Excessive glare from direct sunlight entering retail spaces can create an uncomfortable environment for both shoppers and employees. This glare can be visually distracting and cause eye strain or headaches, discouraging shoppers from lingering and potentially reducing sales. Glare can also negatively impact employee productivity and morale over time. 

Window films are an effective solution for reducing glare in retail settings. They work by filtering out excessive brightness while still allowing natural light to enter the space. The result is a more visually comfortable environment without pronounced hot spots or reflections. Shoppers can browse without squinting or being distracted. For employees stationed near windows, window films significantly reduce eye strain and fatigue caused by glare. This allows them to focus on providing excellent customer service.

By installing window films, retailers can transform overly bright, harsh spaces into more inviting environments. The reduction in glare and improvements in visual comfort lead to a better experience for both shoppers and staff. Retailers see the benefits of increased sales and employee productivity.

The Additional ROI Of Window Tint: Lower Energy Costs 

Window films are designed to reject solar heat, providing crucial temperature control for indoor spaces. By blocking a significant percentage of infrared light, quality window films can reduce heat gain from sunlight by up to 79%. This capability has powerful impacts for retail environments:

– Maintains consistent indoor temperature – Excess heat from sunlight can cause uncomfortable fluctuations in temperature throughout the day. Window film creates a buffer against this heat gain, helping maintain a steady, comfortable temperature ideal for shopping.

– Improves HVAC efficiency – Reducing solar heat gain means HVAC systems don’t have to work as hard to cool a space, resulting in lower energy bills. Keeping temperatures moderate can also prevent damage to temperature-sensitive merchandise.

– Creates a comfortable atmosphere – Shoppers are more likely to stay and browse longer when a store’s temperature feels pleasant. Eliminating hot spots near windows makes the entire retail floor more comfortable.

With commercial window film, you can leverage natural light without the unwanted side effect of heat buildup. This keeps shoppers and employees comfortable while protecting goods and reducing energy costs. For most retail settings, the temperature control benefits of window films make them an easy upgrade.

Privacy and Security In Your Retail Space

Window films can increase privacy for stores without compromising natural lighting. Certain types of window films make it difficult to see inside from the outside, creating a sense of privacy for customers and employees. At the same time, these films still allow abundant natural light to flow into the interior space.

Window films also provide an added layer of security by helping to hold glass together if it breaks. The durable window film acts as a barrier so the glass doesn’t shatter, preventing would-be intruders from easily gaining access. This security feature adds a little peace of mind against potential break-ins, and with window film in place, natural light can stream into the retail space instead of being blocked by unsightly security bars or gates.

Natural Light Makes Retail Space Look Great

Window films come in a wide variety of finishes and shades to suit different architectural aesthetics. They allow retail spaces to enhance their visual design without compromising access to natural light.

For a sleek, modern look, metallic or frosted window films can add an elegant touch. Bold colors like bronze, gray, or charcoal window tinting lend a sophisticated style. Lighter tints in silver, white, or neutral shades create a clean, contemporary appearance. 

More traditional spaces look great in classic looks like light brown or beige tinted films. For a dramatic aesthetic, some customers choose opaque blackout options. Varying levels of light transmission and opacity allow for customized combinations, so we can help you find the right fit for your brand and business.

Ultimately, window films permit flexibility in aligning the retail space’s look and feel with the brand image. The films can seamlessly become part of the overall architectural vision. With creative use of colors, textures, and effects, window films elevate both the form and functionality of storefronts and interiors.

We’ll Show You How To Get The Right Lighting In Your Retail Store

Commercial window film is the secret to filling your retail space with beautiful natural light and inspiring shoppers to spend more. The benefits of optimizing your shopping environment by filtering sunlight include blocking excessive heat, glare, and UV rays. This creates the comfortable atmosphere that you’re looking for so your customers will linger longer. 

PA Window Tint Inc. has been helping retailers in central Pennsylvania create their ideal shopping spaces since 1993. During that time, we’ve extended service across Pennsylvania, helping businesses and homeowners add 3M Window Film to improve their efficiency and create relaxing environments. PA Window Tint is a 3M Prestige dealer, which means our company is a member of the elite network of dealers in the country that are entrusted with 3M’s highest quality products because of our impeccable installations. Get a free consultation from our experts by calling us at 1-800-978-9756 or contacting us through our easy online form.